A man with dark hair and a beard in a short-sleeved shirt with black and white patterns, and a woman with long blonde hair wearing a white blazer, sit on a beige cushioned bench with a cream-colored curtain in the background, looking at something in front of them.

About Carat Content

JEWELLERY IS OUR WORLD. CONTENT IS OUR SPECIALITY.

Carat Content is a Sydney-based content and marketing agency for jewellery brands.

We bring strategy, photography, videography, content and social together in one place.

A close-up of several pairs of rings with large gemstones, arranged on soft, cream-colored satin fabric.
Close-up of a woman's ear with a dangling diamond earring, and her hand covering her face, displaying a diamond ring and a gold band on her ring finger.

WE BUILT CARAT CONTENT TO MAKE JEWELLERY MARKETING EASIER.

Jewellery brands are expected to create more, across more channels, with the same internal time and resources.

We bring strategy and production together so your content has a clear purpose, your team has more support and the work behind your marketing feels less reactive.

Portrait of Josef J. Weber with a beard and short hair, wearing a light-colored Hawaiian shirt with a blue floral pattern, standing indoors with a blurred plant in the background.
A woman with long, light brown hair and a white blazer sitting on a beige sofa, looking down at her phone. A camera on a tripod is positioned in front of her, capturing her image. The background features cream-colored curtains.

Meet Josef J. Weber

Founder and Creative Director

What I love about jewellery is its permanence. A piece can mark a moment, be worn for decades and pass from one generation to the next.

I’ve spent years working across photography, video and social, and jewellery gives that experience a different kind of depth. There is always another layer to uncover, and that makes the creative work incredibly rewarding.

That thinking sits at the heart of Carat Content.

A young woman with red hair, smiling and looking to her right, wearing a black ribbed sweater and a large diamond ring on her finger.

Jewellery Knowledge

YOU NEED A PARTNER WHO ALREADY UNDERSTANDS JEWELLERY.

Jewellery takes care, detail and context. Metal, stone, craftsmanship, scale, styling and the emotion behind the purchase all matter.

This is not a point-and-shoot category. The more we already understand, the faster we can get to the work your brand actually needs.

The People Behind the Work

THE RIGHT PEOPLE FOR THE RIGHT JOB.

I bring years of production experience across photography, video and social, and stay close to every project from planning through to delivery.

When the brief calls for it, I bring in trusted photographers, videographers, editors and other specialists.

That means you get one clear point of contact, with the right team around your project.

LOOKING FOR A PARTNER WHO ALREADY UNDERSTANDS JEWELLERY?

If you’ve got something coming up or just want to talk through where you need support, let’s chat.

Start a Conversation