Case Study | Jewellery Wholesale
Devino Pearls: A modern photography and video library for wholesale.
Model, product and video content created to support a respected pearl wholesaler across catalogue, website, trade, retailer marketing and social media.
One image library needed to serve several audiences and channels.
Devino Pearls operates within jewellery wholesale, where content must do more than support a consumer-facing feed. The business also needs useful assets for catalogues, trade exhibitions, retailer relationships, website presentation and social media.
That mix changes the production brief. The work needs to present the product beautifully while remaining flexible enough for the commercial realities of wholesale marketing.
The existing imagery no longer reflected the collections.
Much of Devino Pearls’ photography dated back to 2018. The business needed a more current visual library that could represent the product and brand across the different places its marketing had to work.
The requirement was not to follow a short-lived visual trend. It was to create useful, considered imagery with enough longevity and range to support the business beyond one immediate campaign.
What Carat Content Recommended
Build a flexible model and product library around real marketing use.
Carat Content planned the production around the channels and audiences the final work needed to serve. Model photography brought scale, styling and human connection into the library, while product imagery supported clearer focus on the jewellery itself.
Video extended the library into movement and brand storytelling, creating a broader set of assets from the production.
What Carat Content Created
Model imagery, product detail and video built to work together.
The final work combined polished model imagery, product detail and video in a cohesive visual system designed for several marketing touchpoints.
Documented Output
20 Edited Photos
3 Reels
Catalogue, website, trade, retailer marketing and social media.
The library was created with multi-channel use in mind. This gave Devino Pearls a more current foundation for presenting the collections to both trade and consumer audiences without relying on one narrow image format.
Selected work featured in Jewellery World.
Photography from the project appeared in the June 2026 issue of Jewellery World, providing relevant industry visibility for the work.
Wholesale jewellery photography needs to understand where the assets will travel.
The Devino Pearls project shows the value of beginning with practical use. By planning product, model and video content around a wider set of marketing requirements, one production can build a more useful and longer-lasting visual library.
Related capabilities
Is your current library still doing the job the business needs?
Tell us where the imagery is being used, what is missing and how the brand or collections have changed. We will help you plan the right mix of content.