Project Story | International Luxury
FRED: Localised luxury retail videography.
Video content produced for the local retail presence of an established international jewellery house.
Local production within an established global brand world.
FRED operates with an established international identity. Local content therefore needs to feel relevant to the Australian retail context while remaining considered in the way it represents the jewellery and the wider brand.
Carat Content brought local jewellery videography capability to the project, with attention to product, movement and retail use.
Luxury retail video with a clear local application.
The project focused on videography for retail content. The finished work demonstrates Carat Content’s ability to operate within a recognised luxury environment and produce jewellery-specific moving content for the Australian market.
Related capabilities
Need local jewellery content produced with care for the wider brand?
Tell us what the market, retail team and campaign require. We will help define a practical local production response.