Model in a beige jacket adjusting a Jason Ree ring.
Jeweller filing a ring by hand at a workbench.
Close-up of a model wearing a textured Jason Ree ring.
Ring being heated with a jeweller’s torch on a mesh work surface.
Jeweller seated at a workbench surrounded by jewellery-making tools.
Two Jason Ree rings with flowing gold and silver-coloured patterns displayed together.
Close-up of hands wearing a patterned Jason Ree gold ring.
Jeweller shaping a patterned ring with a hand tool at a wooden bench pin.
Model wearing a Jason Ree ring, with their hand resting on stone.
Close-up of a jeweller holding a ring during hand finishing.

Project Story | Independent Jewellery Design

Jason Ree Design: Campaign and product-education content.

Moving content created to bring product detail, design and customer understanding together.

What Carat Content Created

INDEPENDENT DESIGN BENEFITS FROM CONTENT THAT EXPLAINS AS WELL AS ATTRACTS.

For an independent jewellery designer, the product carries a distinct creative point of view. Video can help customers see details that are difficult to communicate in a still image and understand more of the thinking behind the piece.

Campaign video with a product-education role.

Carat Content produced moving content for Jason Ree Design with a focus on product education and campaign use. The work demonstrates how jewellery video can support discovery while also giving the customer more information about what they are seeing.

Related capabilities

Jewellery Content Creation

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